The great coup of Google draws in hindsight wide circles. The competition was duly alarmed after the company to the closing announced on Friday, that you have purchased the online advertising marketing company DoubleClick for $ 3.1 billion

Because Google already very strongly represented before the deal in online advertising, representatives from Microsoft, the telecommunications company AT & T and time warn Warner a restriction of competition in Internet advertising. Manager of company would advise according to the Wall Street Journal how you could move the US antitrust authorities to a test of the purchase. All things Microsoft is spokesman of the resistance, it was called from business circles.

Microsoft is afraid of a monopoly position, perhaps but also frustration about a missed opportunity. Since the company in the bidding controversy with a suspected bid blank is assumed of $ 2 billion, the software giant tries the deal in some other way to prevent. Microsoft argues that Google and DoubleClick would turn up more than 80 percent of advertising on the Internet. AT & T sees this not quite so dramatically, developing for them only the impression that Google would bring in a commanding position as sole mediator of advertising on the Internet. On Google, it shows however quite confident to get the approval of the US antitrust authorities for the business.