“Never miss a sales opportunity to place strategy”

Place strategies to increase contact with the customer holds the key to increase sales

Do the pricing, product development and conducted careful market research, marketing, or target customer wants what product or service that needs clearly, based on your needs. And, will deliver a message to stimulate consumption, media target customers often use products, complete.

Is that important to delivered products and services customers from how timely the as the final stage of marketing here?. Increases the feeling that consumers that stimulate purchase promotions for its products or services, without the opportunity to actually put in the hands, also heightened the feeling will be cold either.

For example, you might rival companies also feel that I want PC great TV commercials to becoming really cannot buy stores and through the Internet to find the worst case, with the same product flow.

To explore the opportunity to directly contact such customers and strategies in place strategies, companies avoid the loss of opportunity must carefully place strategy, namely distribution network construction.

To build its distribution network? To take advantage of competitors?

When maintaining the distribution network company to build your own, and competitors have already established distribution networks using patterns.

Their system of Government for
If their own and maintaining distribution networks, side benefit is easy to control the distribution of their products, building distribution networks nationwide, such as is an enormous opening fees and expenses, such as the monthly maintenance fee. In addition, likely will be if sales rise previously planned to withdraw, suffer a significant loss cost of restoration of disposal of such equipment and stores, such as possible. Revival strategy to form of careful research, and to reduce the risk particularly their own and deploying large distribution networks.

System of Government when the franchise
Unique in their expanding distribution network, but rather than expanding the retail store network and expanding branch network in the form of a franchise strategy. So actually operated the store franchise, franchisee prepares the store cost, even with minimal risk to expand branch network greatly.

System of Government if the party
While competitors have already established distribution network you can select from some distribution patterns depending on the characteristics of their products and their situation. For example, with the major manufacturers go directly trade retailers and distribution of products, production of general consumer goods manufacturers to sell retail wholesalers through distribution channel available. Maintaining the scale distributors and areas to cover appropriately considered while putting the distribution network if you use a third-party distribution network.

Products treated according to distributors like MRSA control their disadvantages may benefit by leveraging networks for companies already established, initial place strategic investments are relatively less.

For example, is the opportunity to display products, convenience store, selling products always selling was removed from the shelf in less than month new products though their hopes of how sales continue, same as 2 shelves come up for grabs.

Even on its own in-house build a distribution network, even if you use a third-party distribution network probably need carefully to determine the strategic place unlike other marketing strategies, and once you build ongoing expense occurs and so may lead to large losses more rapid changes.

Achieving differentiation in place strategy 

Beverage industry has achieved differentiation in granular vending machines installed

It just links differentiated proper development of distribution networks.

For example, according to the Nihon Keizai Shimbun dated 10/5/2009 Japan Coca Cola maintains than 980000 auto sales network throughout the country. So second 440000 units Suntory will be reserved twice the actual distribution network calculations.

From Coca-Cola vending machine is of course their exclusive sales network, eliminating the beverage companies. Japan Coca Cola provides the differentiation in this overwhelming sales network, hold 3 percent share in the beverage industry, and has reigned as the industry leader.

Also, place strategic 張り巡らさなくて distribution networks across the country, like Coca Cola, even intensive company in certain areas, increase the efficiency of distribution and publicity outlets, overwhelms the rival party. This strategy is called particularly dominant strategies, including seven eleven Japan to at the top in the convenience store industry employs.

Opening area remained 38 state, 7-Eleven is also 12553 stores opening nationwide 12/2009 31, store network no 4 prefectures in Shikoku Island, the 9 province as. Too widened front 1 per attack weakened the revenue for expanded distribution network throughout the country to expand the market at a glance can seem like an effective strategy, would allow competitors fight. Is that it dramatically increases odds and opened the central region-specific, preventing the entry of competitors, you improve logistics efficiency and advertising than it win the competition is.
 

Enhance brand power place strategy

Brick and mortar locations frequented by many customers to target in place strategies, of course you say shortcuts to success, you can use strategic place from a different perspective. Target customers that already have it, not the tactic that people be featured regardless of the location based.

For example, Japan McDonald’s had opened first store in Ginza Mitsukoshi in 1971,. To succeed in Japan from the American headquarters, as opening stores suburbs as well as American guide was the is was able to determine the location of Ginza was the base for the transmission of epidemic heibon best founder den Fujita said attract the attention of consumers and was negotiating directly, Mitsukoshi, somehow opened the first store in Ginza. Ginza store this Japan McDonald’s reputation, and Mr. Fujita’s meticulous through mass media McDonald’s name country known to be damp. Is a store network expanded to blink as a result, the McDonald’s rapid growth factor.

Still many companies employ method in place strategies, poised to stores in prime locations thus increasing awareness. Recently even casual clothing chain abroad, such as H & M and Abercrombie & Fitch flagship store Ginza as a stepping stone of Japan entry popular, was open when the long line of storage is the new place.
 

Trying to achieve a proper channel mix 

Consumers to buy products from manufacturers directly on your PC or mobile phone without carrying foot store in the development of the Internet and mobile technology recently in addition to the traditional, such as retail stores, wholesalers and retailers, even grow downward, place strategic choice has increased dramatically.

Its own in place strategies, or will be important to establish a distribution network, also appropriate balance of multiple types, such as stores and Internet distribution channel considerations, rather than biased third-party distribution network, one of the channel mix. Performing proper place strategy based on the characteristics of their products and markets, lead to increasing contacts with customers, pull to ensure increasing sales results to say the best way to bring.