Samsung wants to increase sales by 30 percent
Samsung expects in the financial year 2006 with a high growth. In 2006 sales of Samsung in Germany is to be increased by 30 percent to over EUR two billion, even 50 percent are realistic in some fields of the company.
Already in the previous year, sales in Germany had grown to around 1.6 billion euros, internationally, the Group achieved a turnover of approximately EUR 48 billion. The economic successes of Samsung Germany in 2005 reflect the general trend of the company. Hardly an other electronics has grown so rapidly in recent years such as Samsung Electronics. The market value of the company passed the magical limit of $ 100 billion last week for the first time. In 2010, one wants the world to belong to the three largest confronted.
To achieve the desired innovation leadership in all five main divisions of the company (digital appliance business, digital media business, LCD business, semiconductor business and telecommunication network business) despite massive competition in consumer electronics, Samsung also in increasingly in research and development in 2006 will invest. For this amount of $ 5.2 billion are estimated, worldwide representing 2004 of about nine percent of the annual turnover.
Last week at the world’s largest trade fair for consumer electronics, the Consumer Electronics Show (CES) in Las Vegas, only confirmed the high level of innovation of Korean electronics company. Samsung was awarded 15 of coveted “CES Innovations 2006 design and Engineering Showcase Awards”. Three of these awards was assigned to the area of “Best of Innovations”. No other manufacturer has won so many awards for product development for themselves.
Research and development be pursued also in Germany. In the first quarter of 2006, Samsung will open up the European Research Center for “White goods” in Stuttgart. Here the special features of the European market will be analysed in the future, to the development of washing machines, refrigerators, to optimize microwave and herds according to local needs.
Samsung expects positive momentum also from the this year’s FIFA World Cup in Germany. Due to the World Cup is a worldwide increased demand for LCD and plasma TVs. Samsung is also that mobile TV in Germany launches just in time for the World Cup and football fans can celebrate the goals of their team on the road.
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